Ben Smith.

As of July, 2026, Mr. Smith has joined Tijon Parfumerie as the Interim President, where he leads the Company in driving Franchisee Success, Brand Execution, and overall Growth for Tijon.

Over the course of over 30 years, Mr. Smith has served as a key Leader within the Franchising Industry, helping lead multiple Brands through significant Growth and improved Financial results. Mr. Smith has driven success within multiple sectors within Franchising, including Restaurants, Retail, Service, and Health & Wellness. He has also been a Franchisee himself, spending over 5 years building out a 120-plus location diverse portfolio business covering 17 States.

Most recently, he founded his own Franchise-focused Consulting Group, Goals Inc. Previously, he was the Chief Operating Officer for Restore Hyper Wellness, where his team quadrupled overall Franchisee satisfaction in 12 months. Prior to that, he was the Chief Executive Officer for Card My Yard, and was the VP of Operations for Anytime Fitness, where he was directly responsible for the 2,600 locations in the United States and Canada, and was responsible for the creation and launch of the new business model focused on Training, Nutrition, & Recovery. Mr. Smith has helped lead both explosive De novo growth, as well as lead organizations through key turnaround situations. Mr. Smith began his career with Caribou Coffee, which grew from just 4 locations to over 100 during his 5 year tenure, then at Jamba Juice, where he helped the Brand grow from just 58 units to over 700 during his 8 years of service.

Mr. Smith received his BA from Emory University in Atlanta, GA, which he now calls home. Outside of work, he is an avid outdoorsman and fisherman, and he loves spending time with his 2 grown Children, Brooke and Cole, and his beautiful Yellow Lab, Kimber. Originally born and raised in San Antonio, Texas, you can count on him rooting on his favorite team, the SPURS, during the season.